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A 10,000ft view on AI in law firms
(1) I don't know what's going to happen and neither does anyone else. There are a range of scenarios in play from AGI taking all our jobs through to the bubble pops triggering a recession and we all lose our jobs. Possibly with more positive outcomes in between 🙂 In any case, planning for a range of scenarios seems sensible (2) This time is different for two reasons; (i) the wall of money trying to break into legal is significantly higher than previous tech waves, and (ii) t

James Markham
2 min read


Four Strategic Questions for Law Firms and AI
Further to my post last week, where firms are increasingly anticipating a negative impact of AI on their business models, there are essentially four strategic questions they need to be able to answer Namely, what is the impact of AI on: (A) The clients they choose to serve (B) The services they choose to offer (C) The prices they choose to charge (D) The way they choose to deliver the work Note the emphasis on choice Much of the discussion to date has been around (D) "look at

James Markham
2 min read


GenAI - a Darkening Mood?
Law firms are increasingly nervous about the impact of GenAI on their business models One of the trends that stood out to me in PwC 's 2025 UK Law Firm Survey is the shift in sentiment illustrated on p16 Now, the step change from net positive to net negative actually happened from 2023 to 2024, where 69% anticipated a positive impact on revenue and margins in 2023, that flipped to 60% anticipating a negative impact in 2024 There's a further darkening of the mood in 2025 (now

James Markham
2 min read
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