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Closing the Gap between what law firms buy and clients sell
"Half the money I spend on advertising is wasted, the trouble is I don't know which half" is a quote from John Wanamaker, a US merchant and department store pioneer And now (some 100 years later!) O Shaped 's recent Legal Buyers Report gives a decent indication of which half is which - noting the echo on page 21 the 45% of law firm M&BD efforts that have no or negative impact The 50-55% that works: - p32 - showing curiousity and interest in the client's business, beyond the l

James Markham
2 min read


Emerging AI Strategies for Law Firms
When it comes to structural shifts, law firms tend exhibit herd-like behaviours which, rather than be a criticism, I attribute to...

James Markham
2 min read


How to make money on £2 legal documents?
Garfield AI has captured the attention of many, including me, for offering businesses the ability to pursue unpaid invoices of up to...

James Markham
2 min read


How to increase effective rates when current clients won't budge
Within my earlier post this week on the latest data release from the ONS on Legal Services prices I referenced BigHand 's 2025 Law Firm...

James Markham
2 min read
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