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When is a fixed fee not a fixed fee?
Pricing is our penultimate session in The Legal Mini-MBA, partly because of the alliteration, but mainly because there's some hard yards to cover before we get to it What are you trying to achieve, what sort of clients are you targeting and what services are you offering all need considering before working out how to price those services, for those clients, and to meet those aims Reflecting on the conversations in the pricing sessions over the past couple of weeks, most group

James Markham
2 min read


BigHand's 2025 Pricing and Budgeting Survey
BigHand 's 2025 Pricing and Budgeting Survey is a worthwhile read, and timely for our current Legal Mini-MBA delegates who are wrapping up our lesson on Pricing this week! I normally expect the march of progress to head in one direction in these sorts of surveys, but there's one area in particular that stands out... Clients want greater visibility over fees (p8), but firms are offering less of it (p16) I can't help but (perhaps unfairly) draw a link between less visibility he

James Markham
1 min read


Service Propositions: Bespoke vs Standardised
We cover Service Propositions (i.e. what do you offer your clients) in the fourth live session of the Legal Mini-MBA We spend some time discussing the trade-offs between offering bespoke vs standardised services drawing from Corporate M&A, FinReg and checks notes fast food… Rather than pit bespoke vs standardised as a binary either/or choice, we introduce some nuance – illustrating tailored, modular and segmented approaches in between the two extremes This is a model based u

James Markham
2 min read


Emerging AI Strategies for Law Firms
When it comes to structural shifts, law firms tend exhibit herd-like behaviours which, rather than be a criticism, I attribute to...

James Markham
2 min read


How to make money on £2 legal documents?
Garfield AI has captured the attention of many, including me, for offering businesses the ability to pursue unpaid invoices of up to...

James Markham
2 min read


Golf Clubs and GenAI
Interesting report coming out of Bucerius Law School and Simon-Kucher looking at the impact of GenAI on law firm business models last...

James Markham
2 min read


Effective Rates in Smaller Law Firms
One of the questions left open in The Law Society 's Financial Management Survey is that of effective rates, or price achieved by...

James Markham
2 min read


Price go up, volume go down - some nuance
Supply and demand curves are a cornerstone of Economics 101 classes and they're typically introduced as a simple straight line (as shown...

James Markham
6 min read


Does GenAI necessitate the end of the billable hour?
Betteridge suggests no... To take a worked example - if a lawyer works 20 hours on a matter and charges £500 an hour, then they bill the...

James Markham
2 min read


A Simple(ish) Pricing Model for Law Firms
Elsewhere I've advocated for pricing a given piece of legal work in three distinct ways, with reference to: The cost of delivering said...

James Markham
4 min read


Value Based Pricing = Good (?)
Earlier this week I posted about the billable hour maybe not being all that bad, when viewed in the context of the other factors that...

James Markham
2 min read


Billable Hour = Bad (?)
Couple of posts this week testing the "billable hour = bad / value based pricing = good" narrative I'll say up front that my view is...

James Markham
2 min read


How to increase effective rates when current clients won't budge
Within my earlier post this week on the latest data release from the ONS on Legal Services prices I referenced BigHand 's 2025 Law Firm...

James Markham
2 min read


UK Law Firm Pricing Briefing - January 2025
Background The UK Office for National Statistics (ONS) produces a quarterly Services Producer Price Index (SPPI). This contains useful...

James Markham
5 min read


Empowering Law Firm Leaders: The fundamentals and best practices to master the business of law
For Episode 12 of the Empowering Law Firm Leaders podcast , Darren and I joined Amy Bruce – host and Marketing Director at Osprey...

James Markham
5 min read


Realisation Waterfall
I made passing reference to a looking at realisation rates as a waterfall in a comment last week Thought it worth expanding on The table...

James Markham
1 min read


Poor communication can leave a sour taste
I paid a plumber by the hour the other week Didn't hate the experience Why? We'd agreed in advance what the likely lower and upper range...

James Markham
1 min read


UK Law Firm Pricing Briefing - October 2024
Background The UK Office for National Statistics (ONS) produces a quarterly Services Producer Price Index (SPPI). This contains useful...

James Markham
3 min read


Pricing Pyramid
It's naïve to think law firms increase headline rates by 10% and that all clients just pay up For certain clients, and certain practice...

James Markham
2 min read


Expensive lawyers have gone mainstream
Expensive lawyers look to have gone mainstream with the Wall Street Journal reporting on US rates of $2,500 over the weekend But,...

James Markham
2 min read
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