Further to my post last week, where firms are increasingly anticipating a negative impact of AI on their business models, there are essentially four strategic questions they need to be able to answer Namely, what is the impact of AI on: (A) The clients they choose to serve (B) The services they choose to offer (C) The prices they choose to charge (D) The way they choose to deliver the work Note the emphasis on choice Much of the discussion to date has been around (D) "look at

Law firms are increasingly nervous about the impact of GenAI on their business models One of the trends that stood out to me in PwC 's 2025 UK Law Firm Survey is the shift in sentiment illustrated on p16 Now, the step change from net positive to net negative actually happened from 2023 to 2024, where 69% anticipated a positive impact on revenue and margins in 2023, that flipped to 60% anticipating a negative impact in 2024 There's a further darkening of the mood in 2025 (now

The PwC   2025 UK Law Firm Survey  is available here, and always a good read There's a picture painted here of the Top 10 continuing to pull away from Top 11 - 100 firms - and that's illustrated most clearly on p13, showing Top 10 PEP of £1.8m, compared to £1m for Top 11 - 25 and £0.6m for Top 26 - 100 firms On average, all categories of firms now have PEP ahead of inflation over the post-pandemic period and I would take that as a positive Beneath the broad brushstrokes there