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GenAI - a Darkening Mood?
Law firms are increasingly nervous about the impact of GenAI on their business models One of the trends that stood out to me in PwC 's 2025 UK Law Firm Survey is the shift in sentiment illustrated on p16 Now, the step change from net positive to net negative actually happened from 2023 to 2024, where 69% anticipated a positive impact on revenue and margins in 2023, that flipped to 60% anticipating a negative impact in 2024 There's a further darkening of the mood in 2025 (now

James Markham
2 min read


PwC 2025 UK Law Firm Survey
The PwC 2025 UK Law Firm Survey is available here, and always a good read There's a picture painted here of the Top 10 continuing to pull away from Top 11 - 100 firms - and that's illustrated most clearly on p13, showing Top 10 PEP of £1.8m, compared to £1m for Top 11 - 25 and £0.6m for Top 26 - 100 firms On average, all categories of firms now have PEP ahead of inflation over the post-pandemic period and I would take that as a positive Beneath the broad brushstrokes there

James Markham
3 min read


Service Propositions: Bespoke vs Standardised
We cover Service Propositions (i.e. what do you offer your clients) in the fourth live session of the Legal Mini-MBA We spend some time discussing the trade-offs between offering bespoke vs standardised services drawing from Corporate M&A, FinReg and checks notes fast food… Rather than pit bespoke vs standardised as a binary either/or choice, we introduce some nuance – illustrating tailored, modular and segmented approaches in between the two extremes This is a model based u

James Markham
2 min read
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