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The Growth Flywheel
Here's a summary of the recent webinar I hosted alongside Joanna Gaudoin and Graham Archbold The three of us had been discussing for a while the challenges around law firm growth, which led to the idea of the Growth Flywheel (pictured) It seemed to us that consistently achieving high quality fee income growth tended to fail where (at least!) one of these elements wasn't in place and working effectively For the benefit of those who could not attend, the key questions to consi

James Markham
2 min read


Three Stages to Pricing
There is an idea (that I'm really struggling to attribute - if anyone can help!) that whatever it is that helps you overcome the current constraint is the thing that, in time, will prevent you from overcoming the next constraint I've been toying with this idea when it comes to pricing - and again welcome comments as to whether this is helpful/accurate/nonsense(!) I see three key stages when it comes to pricing: (1) - Pricing to Win (Work) Most start here. Arguably most don't

James Markham
2 min read


Quantum, fee type and strategy
One of the updates we made to the live Pricing session in this term's Mini-MBA, was to be more explicit around these three components (1) Quantum What is the price? Do we want it to go up, down or stay the same? (2) Fee Type Is it hours x rate and the traditional billable hour. A fixed fee. A capped fee. A subscription etc (3) Strategy How are we calculating the price? Is it with reference to: cost plus margin (traditional billable hour sits here) competition or market rate v

James Markham
2 min read
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