The landscape around how AI vendors charge for use is becoming more complex On the basis that most firms using AI likely find themselves: (a) in a transitionary period moving from fixed AI subscriptions to consumption based charges, (b) with a mix of fixed and hourly rate arrangements with their own clients, and are (c) struggling to move away from cost- or competition- based pricing towards value based pricing The matrix below shows a simplied view of what you might consider

Here's a summary of the recent webinar I hosted alongside Joanna Gaudoin and Graham Archbold The three of us had been discussing for a while the challenges around law firm growth, which led to the idea of the Growth Flywheel (pictured) It seemed to us that consistently achieving high quality fee income growth tended to fail where (at least!) one of these elements wasn't in place and working effectively For the benefit of those who could not attend, the key questions to consi

There is an idea (that I'm really struggling to attribute - if anyone can help!) that whatever it is that helps you overcome the current constraint is the thing that, in time, will prevent you from overcoming the next constraint I've been toying with this idea when it comes to pricing - and again welcome comments as to whether this is helpful/accurate/nonsense(!) I see three key stages when it comes to pricing: (1) - Pricing to Win (Work) Most start here. Arguably most don't