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The Growth Flywheel
Here's a summary of the recent webinar I hosted alongside Joanna Gaudoin and Graham Archbold The three of us had been discussing for a while the challenges around law firm growth, which led to the idea of the Growth Flywheel (pictured) It seemed to us that consistently achieving high quality fee income growth tended to fail where (at least!) one of these elements wasn't in place and working effectively For the benefit of those who could not attend, the key questions to consi

James Markham
2 min read


Closing the Gap between what law firms buy and clients sell
"Half the money I spend on advertising is wasted, the trouble is I don't know which half" is a quote from John Wanamaker, a US merchant and department store pioneer And now (some 100 years later!) O Shaped 's recent Legal Buyers Report gives a decent indication of which half is which - noting the echo on page 21 the 45% of law firm M&BD efforts that have no or negative impact The 50-55% that works: - p32 - showing curiousity and interest in the client's business, beyond the l

James Markham
2 min read


Emerging AI Strategies for Law Firms
When it comes to structural shifts, law firms tend exhibit herd-like behaviours which, rather than be a criticism, I attribute to...

James Markham
2 min read


How to make money on £2 legal documents?
Garfield AI has captured the attention of many, including me, for offering businesses the ability to pursue unpaid invoices of up to...

James Markham
2 min read


How to increase effective rates when current clients won't budge
Within my earlier post this week on the latest data release from the ONS on Legal Services prices I referenced BigHand 's 2025 Law Firm...

James Markham
2 min read
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