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Why Good Firms Underperform:

How to Create a Growth Flywheel

Live webinar presented by:

Graham
Archbold

Graham Archbold Headshot
Joanna Gaudoin Headshot
Headshot of James Markham

Joanna
Gaudoin

James
Markham

Chorus Insight logo
Client Wise Logo
Legal MBA logo

What we'll cover

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“Finding solutions to problems to deliver what I need and what I want. That is what adds value to me”.

Chorus Insight Client Interview

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Growth seems simple in theory - deliver more of what clients want and the top line will grow accordingly.

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But in practice, good firms struggle and underperform.

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In this free webinar, we will discuss:

  • The importance of generating demand and pricing to sustainably grow a legal practice,

  • Practical tips on how to successfully develop new business, and

  • What clients are asking from their firms

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Join Graham Archbold, founder of specialist market research firm Chorus InsightJoanna Gaudoin, Business Development consultant and trainer, and founder of Client Wise; and James Markham, co-founder of The Legal MBAoffering commercial skills training for lawyers.

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This webinar is ideal for Business Development Professionals and Partners interested in sustainably growing fee income within their firms.​​

This webinar took place on 13 May 2026. You can access the recording below (email registration required)

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